Founded while on holiday in Thailand, the concept of Serena Ann Collections is to form a series of unique collections dedicated to the designers and craftsmen who handmade the products.

Each collection that can be found in our portfolio has an individual story - a background of where the product came from, where it was made and who made it.

Serena Ann Collections emphasises the importance of transparency within businesses and is pushing towards a new focus in retail, where social entrepreneurship is essential, not just optional. Each of our craftsmen are showed appreciation for the hard work that has been done, no matter where they come from. This is why each story is titled after the individual who hand makes each product.

Check out the Jerriyan Backpack demonstration video HERE